No class of food inspires a greater range of emotions than the dessert.
On the one hand, for us gals, there is probably no quicker way to turn our mood around
than to pop a spoonful of ice cream,
or chocolate fudge
into our mouth. And there really is a marked gender bias at play here - consumer
indicate that we are 65 percent more likely than men
to resort to comfort food as a means
of countering negative emotions.
If there is a faster-acting, less expensive, more pleasurable drug available to women than the plain ol'
dessert, it has certainly escaped the attention of most of us.
Who Wants To Feel Like This?
he trouble is, satisfying a craving for a great-tasting dessert is also the fastest way
to bring on not only a bout of self-guilt and
recrimination, but also punishing and psychologically damaging feelings of inferiority, weakness, and shame
That's because every woman "knows" the surest way to gain weight is to give in and say yes to calorie-laden treats high in sugar, fat, and salt.
But saying no never feels like right choice, does it?
Think about the last time you tried this yourself, and how many times before that you promised yourself that this would be the last time
you would cave and satisfy a craving for junk food
- before recognizing that it was just one more instance of wishful thinking...
And successfully denying yourself is only going to get tougher to pull off as the social climate to indulge grows. According to
food industry research firm Technomic, Inc. and their 2013 Dessert Consumer Trend Report,
dessert consumption is on
with 70 percent of American consumers eating dessert at least once a week.
When Just Maybe
We Can Have It All...
f that figure has you freaking out because you know that you're already eating at least TWO desserts every week,
well, try not to be too hard on yourself. For one thing, you're far from the only one struggling to figure this out.
But more importantly, because it's not necessarily all bad news when it comes to how often you eat desserts
. In fact, it may be that
our efforts to avoid indulging in a dessert now and then are actually doing us more harm than they are doing us good
Surprised? That's entirely understandable. But there's more...
Adding desserts to your diet may not just improve your long-term health
, it may actually be a terrific way to help you
burn fat and get back to your "normal" body weight.
How could that possibly be?
n the sections that follow we'll have a quick look at 4 surprising discoveries that may just
completely change the way you think about desserts
, and reveal:
- How an undiagnosed ADDICTION to junk food could be stalling your weight loss progress.
- A surprising TRICK that allows you to lose weight by eating a dessert at breakfast.
- The fastest way to activate the TINY HORMONE that stops you from wanting to eat all the time.
- How to IMMUNIZE yourself to the ocean of fat-soluable additives in junk foods
that quickly get trapped in your body and BLOCK every attempt to lose weight.
So forget everything you thought you knew about desserts, and allow me to recount for you recent findings in the science of desserts...