On the one hand, for us gals, there is probably no quicker way to turn our mood around than to pop a spoonful of ice cream, cheesecake, or chocolate fudge into our mouth. And there really is a marked gender bias at play here - consumer surveys indicate that we are 65 percent more likely than men to resort to comfort food as a means of countering negative emotions.
If there is a faster-acting, less expensive, more pleasurable drug available to women than the plain ol' dessert, it has certainly escaped the attention of most of us.
Who Wants To Feel Like This?
That's because every woman "knows" the surest way to gain weight is to give in and say yes to calorie-laden treats high in sugar, fat, and salt.
But saying no never feels like right choice, does it?
Think about the last time you tried this yourself, and how many times before that you promised yourself that this would be the last time you would cave and satisfy a craving for junk food - before recognizing that it was just one more instance of wishful thinking...
And successfully denying yourself is only going to get tougher to pull off as the social climate to indulge grows. According to food industry research firm Technomic, Inc. and their 2013 Dessert Consumer Trend Report, dessert consumption is on the rise with 70 percent of American consumers eating dessert at least once a week.
When Just Maybe
We Can Have It All...
But more importantly, because it's not necessarily all bad news when it comes to how often you eat desserts. In fact, it may be that our efforts to avoid indulging in a dessert now and then are actually doing us more harm than they are doing us good.
Surprised? That's entirely understandable. But there's more...
Adding desserts to your diet may not just improve your long-term health, it may actually be a terrific way to help you burn fat and get back to your "normal" body weight.
How could that possibly be?
In the sections that follow we'll have a quick look at 4 surprising discoveries that may just completely change the way you think about desserts, and reveal:
- How an undiagnosed ADDICTION to junk food could be stalling your weight loss progress.
- A surprising TRICK that allows you to lose weight by eating a dessert at breakfast.
- The fastest way to activate the TINY HORMONE that stops you from wanting to eat all the time.
- How to IMMUNIZE yourself to the ocean of fat-soluable additives in junk foods that quickly get trapped in your body and BLOCK every attempt to lose weight.